Added Functionality Coming to Apple Messages

Added Functionality Coming to Apple Messages
Jun30

Apple likes to keep its operating system locked down to customization. However, the company recently announced that it will be granting access to more third party developers to expand the functionality and features that are included in the Messages app. They seem to have noticed the trend of tech companies investing in other messaging platforms, like Skype and Facebook Messenger, who are adding additional features, apps and bots directly into their messaging app. The end goal is to enable their users to complete more tasks within the single app, for example communicating with a co-worker about lunch plans and then paying directly without leaving the app. In the Keynote that occurred in June of 2016, Apple announced its plan to amplify the creative and interactive aspect of the messages themselves. One of the new changes affects the beloved Emojis. The size of these graphics will now be three times larger, which makes them appear like stickers and much easier to see. Also related to Emojis, after you have typed your message you will be able to tap the Emoji button and any word that can be replaced with one of the many emojis will be highlighted and replaced with the graphic. This will cut down response time since users will no longer have to swipe through the many pages and multiple categories to find the applicable character. A third update to Messages seem to have been inspired from the very popular app, Snapchat. Just like after a Snap is taken, Apple Messages will let you doodle on your photo or video. There will be new animated backgrounds, such as fireworks or confetti. Is this Apple’s attempt to takeover Snapchat? Obviously they want users to stay in the Messages app, but it may be difficult to get iPhone users to stop posting to their Snapchat story. Lastly, to add more emotion behind your text, Messages will let you make your text grow or shrink, with added animations. Overall we are impressed with the new updates Apple will be releasing in the next update. Text messages already seem less personal than a phone call, but with the added drawing or animation, texts sent through Apple’s Messages might have a new level of emotion attached. We are interested in seeing what functionality third party developers add to Messages. It will probably clear out some of the apps on your iPhone and open up some much needed space. If you would like to watch the entire Apple WWDC16 Keynote Address, click here. The features highlighted in this article can be found starting at the 86 minute...

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The Ten Best Mobile Marketing Companies

The Ten Best Mobile Marketing Companies
Dec09

When you’re looking for the place to go in the mobile marketing industry, you want the best services with the names you can trust. Text Message Blog has compiled for you the top mobile marketing companies in the business. These mobile advertising companies have been in the marketing industry for years, and have perfected their services in order to guarantee their spot at the head of the game. Each company provides a variety of service, all of them varying from one to another. Pick your service, pick your company and get yourself on the right side of mobile marketing. ATS Mobile: Located in suburban Philadelphia since its beginning in 1989, ATS Mobile is filled up with marketers who’ve been doing this for decades. They provide services for SMS message marketing in the US and Canada, mobile and desktop web development, social media integration, mobile SEO, responsive design, and mobile ad buying. They specialize in client consultation by focusing on branding, positioning, social media, an marketing strategies. Boostability: Boostability is boosting up the digital marketing definition and brings some interesting things to the table. Since 2009 Boostability has been providing local SEO services to Lehi, Utah. They also extend those services to include free SEO tools, SEO for small businesses and partners. Foxtail Marketing: Let us introduce to you Foxtail Marketing, who provides services in SEO, social media marketing, content marketing, blogging, email content, and promotion of content.  Their world headquarters are located in Lehi, Utah. iProspect: iProspect does it all – conversion optimization, lead generation, social media management & marketing, creative, video production, and mobile strategies. And all of this is accomplished right in their offices in Boston, Massachusetts. mobileStorm: MobileStorm’s got it all planned out. Their solution plans are flexible enough to meet any marketing goals.  They involve email & SMS Messaging, mobile coupons, short codes, location-based services, marketing strategies as well as marketing advice. Netmark: Digital Marketing is getting done at Netmark in Idaho Falls, Idaho. And why wouldn’t it with services like content marketing, search engine marketing, social media marketing, website design, and website maintenance? No surprise that they made the list. OneIMS – Integrated Marketing Solutions: OneIMS can be found in Skokie, Illinois for their expertise in mobile marketing services. Marketing for OneIMS lies in the creative field as well as display, paid and organic searches. They design creative to promote or re-imagine a brand, and they focus on SEO, social media marketing or link building in order to drive traffic to a site. Of course, what’s marketing without some advertisements? They help design and promote ads through Facebook, and re-targeting. Punchkick Interactive: Punchkick Interactive gives mobile marketing the extra kick it needs to...

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10 Best Text Message Marketing Services

It is quite obvious to marketers that text message marketing is a great way to reach your customers on a very intimate level. With 91% of all Americans within reach of their mobile devices 24/7, text message marketing is ideal for connecting with consumers when they are most likely to buy! Although choosing text message marketing is a no-brainer, there are so many text message marketing services out there that it can be confusing for marketers to decide which program to use. We have compiled a list of the ten best text message marketing services that will hopefully help to aid you in your text message marketing efforts. 84444.com is a text message marketing service based in the suburbs of Philadelphia. 84444.com offers a full suite of services includes text interactive, text broadcast, text vote, text contest and text coupon. Some of the best features of this service include: Easy to remember short code: 84444 Custom keywords · Users have the ability to search for open keywords at any point on the service’s site. Easy-to-use text contest and sweepstakes · Allow companies to create an opt-in database Text Vote · Offers both multiple choice and open vote options · Customized, automatic and video reply messages Excellent Customer Service · Phone and email assistance · Live Chat · Video tutorials CellitSpark by ePrize is a subset of CellitStudio that offers entry-level text message marketing options at an affordable price for small businesses. CellitSpark offers text message marketing, mobile coupons, campaign launching and real-time reporting. Some of the best features of this service include: It’s affordable price for small businesses Double-Length Message Options · Can extend the length of your text messages past the standard 160 characters Real-Time Reporting · Tracks opt-ins and opt-outs and where people are signing up for the service (email, SMS, web etc.) · Keyword activity · Number of coupon codes redeemed and where Useful Customer Service Tips · Tips located on the right corner of the screen to help users as they go through the process. EZtexting is a New York based text message marketing service with over 50,000 clients. Their services include SMS text messaging API, dedicated and shared short codes, gateway services, custom app development and general mobile marketing consulting. Some of their best features include: “Pay & Go” payment option · no monthly fees, 2.5 cents/standard message Quick-start service · You can start sending messages immediately after registration Ease-of-Use · Entire website is very easy to navigate Easy subscription management · Can easily upload contacts via an Excel CSV file 24/7 support · Available via a variety of channels · Chat, support ticketing...

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FOWL PLAY: Wing Bowl 21 Wingette of the Year Voting May Have Been Fraudulent

The Biggest Professional Eating Event in the World Imagine an event where 20,000 people pack a major city arena at 6 AM to watch contestants gorge themselves to see who can eat the most chicken wings. Welcome to Wing Bowl in Philadelphia. Wing bowl is an annual event that occurs on the Friday before the Super Bowl.  It is now in its 21st year, thus the sponsors, WIP Radio, have dubbed Wing Bowl as now being “legal.” At Wing Bowl, the parking lots open at 4 AM for tailgating and if you walked to the Wells Fargo in your bare feet, you would surely bleed to death no matter how hard you tried to miss the broken beverage bottles on the ground. Patriots Games As If the Eagles Season Wasn’t Bad Enough, a New England Fan Wins Wing Bowl 21 champion this year was James “The Bear” McDonald, a 36-year-old body builder from (gasp) New England.  In fact, The Bear even entered the arena wearing a Tom Brady jersey which got him a chorus of boos as well as just about anything that the fans could find to throw at him.  Only the one brave contestant that had the guts to wear a Tony Romo jersey received worse treatment from the tough Philly fans. The Real Reason for Wing Bowl’s Success It’s easy to see why 20,000+ fans come from all over the Delaware Valley to watch 31 minutes of wing eating where the winning contestant manages to consume 287 wings in that time period.  Makes perfect sense, doesn’t it? No, I know it doesn’t. The wing eating “athletes” at the event are akin to the reason that you used to subscribe to Playboy.  Of course, we know… you liked the articles. It’s the side show that attracts the male-dominated crowd.  There is a lot of down time during the 3 hour event and much of that time is spent with the cameras scouring the crowd to find the outnumbered females in the audience. Female fans sitting together are acknowledged on the Kiss Cam usually reserved for more traditional couples during Flyers and Sixers games.  Attractive, young, usually buxom women are singled out on the jumbotron to an array of cheers that will turn to boos if the women don’t pull up their tops.  After all, this is the city that booed Santa Claus. Wingette of the Year The highlight of the side show is the naming of the Wingette of the Year.  More than 100 pretty women act as valets of sort for the wing eating contestants.  They are all scantily-clad and many work at local strip clubs. ...

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SMS vs. Mobile Messaging Apps

Mobile messaging apps have emerged as one of the most popular ways to communicate through a mobile phone.  However, recent research by Informa Telecoms & Media shows that SMS messaging still has the edge, making the most revenue over the recent years.  The study shows that mobile messaging apps still have a long way to go before they catch up to SMS messaging.  Researches predict that between the years of 2011 and 2016, SMS marketing can bring in a revenue of close to 722.7 billion dollars.  It is also predicted that Western Europe will generate the highest amount of revenues with close to 174.1 billion dollars.  Asia Pacific Developing is a close second, generating 173.8 billion...

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Digital Marketing in the Middle East

Middle Eastern digital marketing is skyrocketing.  Twitter and Facebook are two of the most growing social networks around the world.  They are being used for all different purposes including recreational use, reconnecting with friends, marketing, and even as a tool to fuel the revolution in Middle Eastern countries. Before the Revolution on Tunisia and Egypt between 15 to 40 thousand people had a Twitter account.  After the Revolution, there were about 5.5 million users!  The increase was about 136%, which reveals that it is now a household item, much like Facebook.  Researchers predict that the number will only increase in the Middle...

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