How Many Text Messages Were Sent at the Super Bowl?

Not everybody was a winner at Super Bowl 46, but AT&T Mobile certainly was. In a post from John Donovan, senior executive vice president, he reported what happened at Lucas Oil Stadium, in addition to the Giants 21-17 victory. AT&T customers attending the Super Bowl made a lot of phone calls — 75, 204 to be exact. But, the number of calls was a small fraction of the total text messages that were sent and received by the fans at Lucas Oil Stadium. Super Bowl fans attending the event sent and received 722,296 text messages during the game. And, that’s in addition to all of the mobile marketing events at the Super Bowl. No doubt, a lot of fans at the stadium wanted to share this event with as many friends and family as possible. The numbers tell the story of just how integral sending and receiving a text message has become in our lives. And, the importance of mobile in general. Total customer usage of data was equally impressive: 215 GB were used–the highest data usage ever seen from a single sporting event. Fants were posting lots of video and sending pictures to those of us watching in our family rooms instead of in Indianapolis. AT&T’s efforts to enhance the user experience in Indianapolis were impressive. It launched a Wi-Fi Hot Zone with 15 access points and added capacity to 200 cell sites throughout the Indy market. It also deployed 9 COWs (Cells on Wheels) around the...

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COOL STATS: Text Message Use by Country

According to a recent study by our friends at Pew (don’t you think they need a better name?), 85% of Americans now say they own a cell phone (seems low to me).  Of those 96% make phone calls (what else would they do with their phones?) and 67% send text messages. The global study reported that residents of Spain have the higest cell phone ownership percentage at 96%.  Indonesia leads in text message use at 96% of those owning cell phones.  No surprise here: the Japanese take the most pictures: 72% use their mobiles to click. A more recent study by Pew shows text message use in the USA at...

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INFOGRAPHIC: Text Message Timeline

The history of the text message is portrayed in this infographic from Advanced Telecom Services.

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Women Do It More than Men

We’ve all known for a long time how much teens are addicted to text messages, but text message use continues to spiral in all age groups according to a recent study from Nielsen covering third quarter, 2011.  Women now average 802 text messages per month and men send and receive 604 text messages per...

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The Shocking Truth About Teen Text Message Use

You’ve got to love those infographics and here’s one of the best ones I’ve seen to discuss teens use of texting.  According to the third quarter, 2011 study by Nielsen, teens are sending 3,417 text messages per...

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How Often Do You Text?

USA Today asked visitors to the historic Varsity restaurant in Atlanta how often they text. For the actual national results on how many text messages are sent by age group, click...

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