Buyers Beware: Consumers Still Distrust Text Message Offers

American consumers still look at text message marketing offers with skepticism, at least in comparison to offers from other mediums.  Just 26% of Americans have trust in text message advertisements and mobile display isn’t doing much better at just 27%.  No doubt, text message spam is not helping the cause of the humble SMS, but I would think that text messages from a well-known brand would do much better than texts from some unknown and unsolicited...

Read More

Pizza: Americans Won’t Pass on Super Bowl Sunday

Super Bowl Sunday is the largest pizza sales day of the year in the USA.  BallparkBob gives you tips on how pizza restaurants can use text message marketing to maximize pizza sales on Super Sunday.

Read More

Text Message Marketing Searches

Interest in “text message marketing” continues to increase, as evidenced by this study by Google Insights. The study reviews the amount of searches for the keyword “text message marketing.” Here is the similar search for the keyword “mobile marketing.” And, finally for the term “sms...

Read More

Online Marketing will always be on top

Online Marketing has been the best discovery in marketing world. Typical types of marketing as in door to door marketing or telemarketing is way too far to reach the success rate of online marketing. As the online marketing is dominating the world right now, it has also reached to Middle East Countries. Online marketing is getting viral. In Middle East different companies are using online marketing as their first choice. So Search engine marketing in Middle East, Social media marketing and Middle East PPC program are getting famous in Middle East countries. As the Middle East has seen a massive rate of growth and diversification, so the online media advertising industry is beginning to grow exponentially. Social networking online remains an important ingredient, especially for the female audience due in part to cultural restrictions that still exist in countries like Saudi...

Read More

Unique Text Message Marketing Promotion

Here’s a unique text message marketing promotion for text message company 84444.com.  We are not quite sure what the significance of the actors are, but it’s clever nonetheless.

Read More

Auto Accessory Warehouse Drives Sales with Text Message Marketing

Auto Accessory Warehouse, a San Bernardino, California retailer of auto accessories, has found success with text message marketing to increase sales. In fact, its initial text message marketing promotion resulted in over $5000 in new sales for an investment of less than $175 in text message advertising. Auto Accessory Warehouse has found success with text message marketing to its opt-in database of previous customers. Its initial text message marketing promotion resulted in an astonishing 2800% ROI. Mike Kazi is the owner of Auto Accessory Warehouse. Kazi was looking for a new medium of advertising given that his print media and radio advertising were not generating the kind of results recently that he had hoped. He found that advertising jewel with text message marketing and chose to work with text message marketing company 84444.com. Auto Accessory Warehouse did a broadcast text message program to its opt-in database of about 4400 customers. The initial offer was for a special window tinting service. Kazi wasn’t sure that his Fall promotion would be successful since window tinting is usually a product that is purchased in the Spring and Summer, but he went ahead with it anyway. The text message promotion resulted in over 20 sales of the window tinting special. Many customers also made other purchases in addition to the window tinting. Auto Accessory Warehouse’s final sales were over $5000 directly from the text message promotion. His investment to send the text messages was a mere $175. “We sent out our first broadcast and our phones were just ringing off the hook,” said Kazi. “They came for other stuff too like wheels and tires. We even sold somebody an Alpine navigation system.” Not surprisingly, Kazi and Auto Accessory Warehouse are hooked. It plans to continue to use text message marketing for special offers about once or twice per month. It also plans to offer non-selling automotive tips to its customers since most of his customers are passionate about cars. Kazi recognizes that for text message marketing to be effective it must be used prudently since customers can opt-out of his text message alerts at any time. Auto Accessory Warehouse is also planning to expand into other forms of mobile marketing and is considering developing an app, a mobile web site, and using QR Codes, but text message marketing will likely continue to be at the core of its promotions. “I don’t know if there’s a better way to get a message across,” said Kazi, “because everybody is using cell phones these days.” Auto Accessory Warehouse is a San Bernardino, California retailer of auto accessories, including wheels and tires, grills, lighting, navigation systems, security...

Read More