SMS vs. Mobile Messaging Apps

Mobile messaging apps have emerged as one of the most popular ways to communicate through a mobile phone.  However, recent research by Informa Telecoms & Media shows that SMS messaging still has the edge, making the most revenue over the recent years.  The study shows that mobile messaging apps still have a long way to go before they catch up to SMS messaging.  Researches predict that between the years of 2011 and 2016, SMS marketing can bring in a revenue of close to 722.7 billion dollars.  It is also predicted that Western Europe will generate the highest amount of revenues with close to 174.1 billion dollars.  Asia Pacific Developing is a close second, generating 173.8 billion...

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Donate to Japan Via Cell Phone

The press has been warning the public about potential scams involving premium SMS services for Japan tsunami relief.  Below are confirmed and legitimate donation services if you wish to donate to the cause via your cell phone bill. In the U.S.: —Text “JAPAN” or “TSUNAMI” to 20222 to donate $10 (Save the Children Federation, Inc.) —Text “4JAPAN” or “4TSUNAMI” to 20222 to donate $10 (World Vision, Inc.) —Text “MERCY” to 25283 to donate $10 (Mercy Corps) —Text “SUPPORT” to 85944 to donate $10 (ADRA Relief for Japan tsunami victims) —Text “MED” to 80888 to donate $10 (Assist International Medical Corps) —Text “JAPAN” to 80888 to donate $10 (Salvation Army) —Text “REDCROSS” to 90999 to donate $10 (American Red Cross) In Canada: —Text “ASIA” or “ASIE“ to 30333 to donate $5 (The Canadian Red Cross Society) —Text “QUAKE” to 45678 to donate $10 (The Salvation Army in Canada) —Text “GIVE” to 45678 to donate $5 (UNICEF) In the UK: —Text “GIVE” TO 70707 to donate £5 (Disasters Emergency...

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Capitals Launch Slapstick

ARLINGTON, Va. – The Washington Capitals have launched a new, easy-to-use application called Slapstick, which will help generate online excitement and enable fans to digitally express themselves. Fans can upload a photo to Slapstick at www.washingtoncaps.com/slapstick and select from three scenarios, a ranting player, coaching the team and answering questions from the media. Users can personalize their photo by choosing from various facial hair options, hats and head gear as well as their choice of home or away jersey. Once the video has been personalized, fans can email it to their friends or post it to their favorite social media platform, including Facebook and Twitter. Creation of the personalized videos is free using the application’s text to speech function. For only 99 cents Slapstick users have the unique option of adding their own voice to their creation via a toll free number. “We are excited to offer this new way for our fans to interact with the team and with each other,” said Capitals senior director of marketing Joe Dupriest. “With our dedicated and passionate fanbase, we think Slapstick has the potential to become an instant viral sensation.” The Capitals have partnered with Slapstick Sports LLC, a division of Virginia-based advertising agency Williams Whittle, on the launch of the new application. Williams Whittle partnered with Wayne, PA-based Advanced Telecom Services for the premium SMS billing mechanism for the site. The Washington Capitals are the first team in any sport to license the Slapstick application. “Slapstick has been in development for nine months,” said Rob Whittle, CEO of Williams Whittle. “We are thrilled to take this out to the fan base during the playoffs.” About Williams Whittle Williams Whittle (www.williamswhittle.com) is a 43-year-old ad agency headquartered in Alexandria, Va. As one of the largest and oldest agencies in the mid-Atlantic region, Williams Whittle has a wide range of clients in sports, nonprofits, retail, real estate and healthcare. About Advanced Telecom Services Advanced Telecom Services (www.advancedtele.com) is a 21-year-old interactive telephone company headquartered in suburban Philadelphia. Advanced Telecom Services provides interactive voice response (IVR) and mobile marketing solutions to major media and advertising...

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What We Do On Our Cell Phones

76% take a picture. 72% use text messages. 54% send photos to friends. 38% access the internet. 34% record video. 34% play games. 23% access a social networking site. 20% watch video. 15% post a photo online. 11% have bought a product. 11% have used premium SMS to make a donation. 10% update their Twitter accounts. (Source — Pew Internet; May 30,...

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Premium SMS in Nigeria

Sweepstakes are the single biggest usage generators for radio stations to build its database of P-1 listeners, but cumbersome state by stay regulations make them difficult to run in the USA on premium SMS services. Here’s an example of a very successful premium SMS program that is currently running in...

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American Idol Offers Premium SMS Donation

What do you want first? The good news or the bad news? The bad news is that tonight American Idol must whittle down its contestants to the final sexy six.  The good news is that it will establish a premium SMS solution to its program to raise money for charity. “By texting the word IDOL to 20222 a one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. You may text your donation to Idol Gives Back up to 3 times per cell phone. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of Idol Gives Back by the Mobile Giving...

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