Things Go Better with QR Codes

Coca-Cola is making a major move with QR Codes.  Its QR Codes will be appearing on “tens of billions of Coca-Cola cups” available at 7-Eleven, Subway, and other major businesses. The QR Codes will promte Coke’s commitment to the “Save the Polar Bears” campaign.  It is anticipated that the promotion will generate 500,000 to 1 million scans.  I would say that is low baed on the amount of cups that the promotion will appear on. In addition to the cups, the QR Codes will also appear on posters.  That code will lead to a Facebook page where you can throw snowballs at friends. The campaign promoting Coca-Cola’s involvement with World Worldlife Fund’s polar bear efforts in the Artic will aslo appear on 1.4 billion Coke cans in the USA and Canada.  The cans will be white with a red polar bear graphic rather than the classic red can.  This will make it easier to scan, but condensation running down the sides of the cans and cups could cause a...

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Heinz Not Slow with QR Codes

One of the more prominent QR Code promotions is that of Heinz ketchup.  Heinz had previously used a QR code on its 20 ounce ketchup bottles that promoted the new environmentally-friendly bottle.  More than one million customers scanned the QR Codes, mostly in restaurants.  In addition to the QR Code scan, Heinz also offered a text message marketing program to satisfy those consumers that do not have a smartphone. It just makes sense.  You sit down to order your lunch or dinner and then there is a lull until your food comes. Look around the restaurant and you’ll see most diners doing something on their smartphones or traditional dumb phones.  What a great time to scan the QR Code on the back of the ketchup bottle that’s in the middle of the table. Heinz conducted a new QR Code promotion over the Veteran’s Day holiday.  Customers can scan the QR code on the back of the bottle to send a personal thank you to veterans.  For each thank you sent through a “Like” on the Heinz Facebook page, Heinz will donate 57 cents to the Wounded Warrior Project.  The fronts of the bottles will have “Thank You Veterans” on it. In addition to the ketchup bottles, Heinz supplyied table top signage and worked with operators to incorporate additional incentives and dining promotions in the...

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