Use of Mobile Internet

How often do USA residents use the mobile web?

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59% Use Wireless Internet

As of May 2010, 59% of all adult Americans go online on their wireless device.  This figure includes those who go online on their computer or their cell phone.  Last year, the number was 51%. 40% of all Americans now go on the worldwide web from their mobile phone.

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63% Use Text Messaging

According to a report by ComScore, Americans are using their mobile phones more than ever before. 63% used text messaging. 30.1% used mobile browsers. 28.6% downloaded apps. (Source — ComScore; March ’10)

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Mobile Commerce Hitting Adult Consumers

May 2010 U.S. Mobile Consumer Briefing was the most recent survey done by The Mobile Marketing Association (MMA).  The survey included information on adult consumers and their growing mobile marketing usage.  People are increasing the amount of commerce on their mobile phones every day, as technology increases.  Most respondents from the survey considered mobile commerce to be completely safe, secure, and trustworthy.  According to MMA there is a new definition for mobile commerce.  Mobile commerce is the one or two-way trade for something of value done by a mobile consumer electronic device. The survey sampled 1,000 U.S. adult consumers, where they found that one in every five are now using mobile commerce.  Statistics have now proven that technology and mobile marketing are soaring.  From the survey, 17% of mobile commerce was used for applications or ring tones, 6% used their mobile phones for coupons and or discounts, and another 6% used their phones for physical goods.  The most used mobile phones for commerce included the Blackberry and the iPhone.  Out of the iPhone owners, over 50% have used it to purchase mobile content, where out of the Blackberry users, 34% have purchased mobile content. Some of the questions in which MMA’s U.S. Mobile Consumer Briefing included were topics such as the different types of commercial transactions used with the mobile phone within the month, which accounts the respondent used to make the transactions, which mobile media which was used to either make the transaction or search for products (i.e. application, mobile Web, text message). The United States commerce as a whole is slowing and increasingly including mobile commerce into the mainstream.  Years ago, the world saw consumers purchasing games, ring tones, and other excess applications, whereas now consumers are branching out to other services and physical goods. This growth and strength of the mobile phone and its capabilities highlights the effectiveness of the mobile channel.  This increases marketers capabilities as well concerning coupons and discounts on their products through the mobile device to make it simple for the consumer. By Molly...

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Flash for Mobile Delayed

Adobe Systems announced it will delay release of its Flash Player 10.1 for mobile devices until the second half of 2010. Touted as the first version of the Flash runtime enabling Android, BlackBerry, Windows Phone 7, webOS and Symbian devices to play back the majority of Flash-based content originally written for the web, Flash Player 10.1 was first slated to ship in the second half of 2009, Apple Insider reports. A Flash Blog posting by Adobe platform evangelist Lee Brimelow notes developers can sign up now for notification when Flash Player 10.1 and Adobe AIR 2.0 betas are released. Specific dates were not disclosed. “We just started the private betas and we are really looking forward to getting these technologies into your hands as soon as possible,” Brimelow writes. “There are going to be so many interesting things that you will be able to do on Android and there are also going to be many new skills that you will need to learn, especially if you are new to mobile design.” Adobe Systems is still smarting over Apple’s decision to mandate that all applications for its iPhone operating system must be written to run directly on the iPhone platform, effectively banning cross-compiler translation tools like Adobe’s new Flash Professional Creative Suite 5. In a recent interview with Fox Business, Adobe CEO Shantanu Narayen calls Apple’s action a business rather than technology decision, which “hurts consumers”–he adds users will ultimately have final say on Apple’s policies by voting “for the experience that they want through their...

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Olympics Mobile Views

NBC’s Olympics Mobile platform amassed 54.3 million page views in the first ten days of the Olympics.  For the Beijing games, the entire total for the 17-day event was 34.7 million.  1.3 million of those page views have been in the form of mobile streams. NBC has to be happy.  This is now the most watched winter Olympics of all...

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