Mobile Search Set To Fuel Call-Based Ads

by Norman Barret Over the last year U.S. spent $ 132.8 billion in businesses of which $68.4 billion or 46.5% aimed to drive telephone leads, according to a BIA/Kelsey report which highlights the trend toward call-based ads. Besides U.S. small businesses spent $41.1 billion on local advertising. Of that, $24.7 billion — or 60.1% — of all SMBs earmarked budgets for generating telephone leads, said BIA/Kelsey analyst Matt Booth. About 11% of companies now use call tracking to follow leads from the Web, up 5% in one year. Booth said call conversion from a local search on a desktop local is 7%, once the landing page is viewed, compared with 57% from a mobile device. Also Mobile applications can drive up to 62% of telephone calls. BIA/Kelsey forecasts in the year of 2016 in U.S. for business purpose 70 billion calls will be generated of which most of the calls will be from mobile devices. In the last year average U.S.-based business received 10.9 calls per month from desktop search and 34.7 calls per month from mobile, including mobile search. In 2013, the average U.S.-based business will receive 13.8 calls per month as a result of desktop search and 80.9 calls from mobile, according to the report. Research also shows that between 10% and 30% of calls are high-quality lead-based calls to a...

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Advanced Telecom Services Website Review

Bob Meyers, student at Indiana University, talks about mobile marketing and the website of Advanced Telecom Services.

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Mobile Makes Christmas Merrier

In a sign of what is more to come in the future, American mobile users totaled 18.4% of all internet traffic on Christmas Day 2011, according to a study by IBM Coremetrics. Mobile traffic on Christmas Day in general more than doubled by showing a 117.8% increase from Christmas 2010.  Of all Web traffic, iPads claimed seven percent of device share, iPhone devices totaled 6.4 percent and Android accounted for five percent of usage. Online sales grew 16.4% on Christmas Day over 2010. Mobile is a growing consideration for retailers to make their websites mobile friendly.  These are big numbers and will surely grow again when Santa Claus hopefully returns in...

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Internate Marketing!!!! Get a website First…

A web design not only represents a company but also is a function of beauty and elegance, brand integration and of course visitor usability. It’s very tough to understand the requirements of the user while designing a web project. Filling the impeccable needs of a customer is their only goal. As a web designing company MA Interactive Group they have completed variety of web design projects across a number of industries. As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. As an internet marketing company MA Interactive Group is specializing in all facets of internet marketing including web design, email marketing, SEO, PPChttp://www.mainteractivegroup.com/ , social networking, and mobile...

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Mobile clicks are about to cross all the paid impressions

In recent days A report has been published that mobile search milestone has broke all other records from the past. Mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% doorstep. About 10% of search impression is made by mobile excluding the tablets. So we can say that tablets cover only 14% of all mobile impressions and 2% of all paid search impressions. So it makes 12%. Here are some other findings from Performics data leap: Mobile clicks represent 11.9% of all paid search clicks (June). Tablets account for 13.3% of all mobile clicks. CTR: Mobile and tablet devices have caught up in the past two months with the PC for CTR. (However other data show higher mobile CTRs vs. PC) PPC: “Mobile and tablet[s] . . . continue to track significantly below desktops” According to Performics tablets and mobile device usage has been increased radically over the PC search. Even tablets are roughly restricted to the evening period but there are other data sources that do not disagree directly with Performics, that tablets are killing PC usage. To summarize, then, Performics says that mobile volumes and CTR are growing, while PPC prices are below desktop levels. This suggests a “buying opportunity” to...

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Shopping via Smartphones

In the past year, the number of Google searches via a mobile phone has quadrupled.  In fact, in 2012, more people will be connecting to the internet worldwide through their cell phones than through their computers. Allowing consumers to reach your business through their mobile phones is becoming an increasingly important method of communication for businesses.  The use of mobile coupons is one way that consumers may choose your product over a competing...

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