Creating a Successful Email Marketing Campaign

Creating a Successful Email Marketing Campaign
Nov01

by  Diana Lee Thomas If you’ve gotten the notion that email campaigns are only most effective for huge companies like Google and Amazon, you’re definitely not alone in that boat. But then, that’s not really the kind of company you want to be stuck with. There are tons of reasons why email marketing might just be the oomph that you’re looking for to bring your products and services closer to your clients, then eventually to a much wider range of prospects. It’s also not as hard as you think. A reliable email marketing tool can make that jump much easier. Much like what these user-friendly and crafty ActiveTrails’s features are capable of. With that being said, here are other factors that will make your email marketing campaign most effective and efficient Start with your existing customers In order to get the whole thing going, you’ll need a subscription list, and since you’re likely in possession of your customers’ email addresses, it’ll be easier to kick things off with them. Besides, you want to keep as many customers as you can, since they’ll always be your best brand ambassadors out there. Meanwhile, while you’re managing churns within your network, you might as well add a signup campaign on your website or start a referral program with your existing clients. Keep in touch and they’ll be more likely to do the same. Create an engaging and timely content While your email marketing tool will make it easier to generate and deliver content, how it comes across to its recipients will always depend on your own marketing strategy. It’s important to maintain your connection with your subscribers without overexposure. Take note of events and notable industry updates, and use them to your advantage. You can even personalize some stuff from time to time. Also, use infographics whenever applicable. A lot of your customers will be able to digest information much easier this way. In addition, it also gives them something they can easily share or look back into later on. Assess the results and change things up When it starts becoming easy for you to send out regular promotions and updates, there’s going to be a chance you’ll get complacent. So as early as now, remember to keep yourself updated with the latest digital marketing trends, as well as your industry’s progression. Furthermore, your email marketing campaign will surely give you a lot of data to work on moving forward. Take these things to account and religiously use them as a reference for your future campaigns. Stay relevant and keep pushing yourself by increasing your subscription list and improving your content. An...

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Creating A Successful Landing Page Utilizing Copy

Creating A Successful Landing Page Utilizing Copy
Jul28

If you work in Mobile Marketing, you know an eye-catching and accessible landing page is essential when it comes to generating leads.There’s a highly probable chance that if your already existing landing page isn’t getting leads, it might have something to do with your copy. In this blog post, we’re going to go over ways to ensure copy not only meets expectations, but exceeds them, in turn leading to a higher number of converts. Your Copy Doesn’t Tell Users What You Can Do For Them Often when people visit a landing page there’s writing that mostly tells them what’s featured, informing them what the product or service is about, but not enough emphasis on what you’re specifically offering them. Informing your customer on what they want VS. why they need your product could be the make or break decision on getting converts. You’re Not Appealing To Emotions  Customers oftentimes think they’re making decisions based on logic and rational, but more often than not, they’re making choices based solely off impulse and emotions. Logic comes later on in the final justification of the purchase. For example, a customer may add a number of emotionally appealing items to their cart on Amazon.com without really giving it a second thought. Once users get to the final checkout stage they begin to analyze pricing and contemplate if the features of the items they want are useful or worthy of buying. Your landing page should have this kind of emotional appeal initially. Go for what’s eye catching and appeals to the senses. Your Copy is Redundant Copywriters like words. So much so that they often get carried away in creating copy that looks pretty, but doesn’t necessarily give the customer the information they need. As a copywriter, this is a fault I am often guilty of myself. We become too dependent on throwing in fancy buzzwords to the detriment of the piece as a whole. By all means, have an impressively written copy, but first and foremost, make sure your copy is clear and direct in what you’re offering. Your clients are making purchases based on a dependable product/services, not the strength of your writing...

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Added Functionality Coming to Apple Messages

Added Functionality Coming to Apple Messages
Jun30

Apple likes to keep its operating system locked down to customization. However, the company recently announced that it will be granting access to more third party developers to expand the functionality and features that are included in the Messages app. They seem to have noticed the trend of tech companies investing in other messaging platforms, like Skype and Facebook Messenger, who are adding additional features, apps and bots directly into their messaging app. The end goal is to enable their users to complete more tasks within the single app, for example communicating with a co-worker about lunch plans and then paying directly without leaving the app. In the Keynote that occurred in June of 2016, Apple announced its plan to amplify the creative and interactive aspect of the messages themselves. One of the new changes affects the beloved Emojis. The size of these graphics will now be three times larger, which makes them appear like stickers and much easier to see. Also related to Emojis, after you have typed your message you will be able to tap the Emoji button and any word that can be replaced with one of the many emojis will be highlighted and replaced with the graphic. This will cut down response time since users will no longer have to swipe through the many pages and multiple categories to find the applicable character. A third update to Messages seem to have been inspired from the very popular app, Snapchat. Just like after a Snap is taken, Apple Messages will let you doodle on your photo or video. There will be new animated backgrounds, such as fireworks or confetti. Is this Apple’s attempt to takeover Snapchat? Obviously they want users to stay in the Messages app, but it may be difficult to get iPhone users to stop posting to their Snapchat story. Lastly, to add more emotion behind your text, Messages will let you make your text grow or shrink, with added animations. Overall we are impressed with the new updates Apple will be releasing in the next update. Text messages already seem less personal than a phone call, but with the added drawing or animation, texts sent through Apple’s Messages might have a new level of emotion attached. We are interested in seeing what functionality third party developers add to Messages. It will probably clear out some of the apps on your iPhone and open up some much needed space. If you would like to watch the entire Apple WWDC16 Keynote Address, click here. The features highlighted in this article can be found starting at the 86 minute...

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The Ten Best Mobile Marketing Companies

The Ten Best Mobile Marketing Companies
Dec09

When you’re looking for the place to go in the mobile marketing industry, you want the best services with the names you can trust. Text Message Blog has compiled for you the top mobile marketing companies in the business. These mobile advertising companies have been in the marketing industry for years, and have perfected their services in order to guarantee their spot at the head of the game. Each company provides a variety of service, all of them varying from one to another. Pick your service, pick your company and get yourself on the right side of mobile marketing. ATS Mobile: Located in suburban Philadelphia since its beginning in 1989, ATS Mobile is filled up with marketers who’ve been doing this for decades. They provide services for SMS message marketing in the US and Canada, mobile and desktop web development, social media integration, mobile SEO, responsive design, and mobile ad buying. They specialize in client consultation by focusing on branding, positioning, social media, an marketing strategies. Boostability: Boostability is boosting up the digital marketing definition and brings some interesting things to the table. Since 2009 Boostability has been providing local SEO services to Lehi, Utah. They also extend those services to include free SEO tools, SEO for small businesses and partners. Foxtail Marketing: Let us introduce to you Foxtail Marketing, who provides services in SEO, social media marketing, content marketing, blogging, email content, and promotion of content.  Their world headquarters are located in Lehi, Utah. iProspect: iProspect does it all – conversion optimization, lead generation, social media management & marketing, creative, video production, and mobile strategies. And all of this is accomplished right in their offices in Boston, Massachusetts. mobileStorm: MobileStorm’s got it all planned out. Their solution plans are flexible enough to meet any marketing goals.  They involve email & SMS Messaging, mobile coupons, short codes, location-based services, marketing strategies as well as marketing advice. Netmark: Digital Marketing is getting done at Netmark in Idaho Falls, Idaho. And why wouldn’t it with services like content marketing, search engine marketing, social media marketing, website design, and website maintenance? No surprise that they made the list. OneIMS – Integrated Marketing Solutions: OneIMS can be found in Skokie, Illinois for their expertise in mobile marketing services. Marketing for OneIMS lies in the creative field as well as display, paid and organic searches. They design creative to promote or re-imagine a brand, and they focus on SEO, social media marketing or link building in order to drive traffic to a site. Of course, what’s marketing without some advertisements? They help design and promote ads through Facebook, and re-targeting. Punchkick Interactive: Punchkick Interactive gives mobile marketing the extra kick it needs to...

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Mobile Marketing Timeline

Mobile Marketing Timeline
Sep05

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Super Opportunity for Pizza Restaurants

Every now and then, we come across an infographic that we just can’t resist. No doubt that the restaurant industry is prime time for mobile marketing, especially the pizza industry.  If you want to watch a video of a pizza success story with mobile marketing, click...

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