Working Moms Are the Mobile Power Users in The US

A new study shows working moms are some of the US’s highest spenders on cell phone services. This could upset the stereotype about men being the big technology spenders. The average cell phone bill for a working mom is 21% higher than that of the average mobile user, topping out at $94 a month. These women are also 42% more likely to download content to their phone than the average cell phone user. The Working Mom demographic was defined as women who have at least one child in the household and who have a full-time job. It seems working moms may be more receptive to mobile marketing than other consumers (Scarborough Research). The report also explains that working moms are described as more likely than other consumers to have high-tech items in the home and to be the driving force to upgrading that...

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Facebook Mobile Juggernaut Continues

Facebook has 4 times more mobile users this year than it did last year at this time with 65 million activeusers. While Facebook doesn’t denote where that growth has come from, it is believed that it mirrors the international growth that Facebook has enjoyed in Europe and South America. Facebook operates multiple mobile solutions worldwide including:   iPhone Blackberry m.Facebook.com – standard mobile interface x.facebook.com – advanced mobile interface Facebook SMS Text Messaging – now available through 52 carriers in 25...

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Baseball is Good For Mobile Video

Every day, more and more Americans are viewing video on their mobile handsets. From 2008 to 2009 second quarter, there was a 70% year over year increase in mobile handset viewing. According to new data issued by the Nielsen Company, Mobile viewing averaged a total of 3 hours and 15 minutes per month in Q2. By comparison, internet video averaged 3 hours and 11 minutes with home viewing at a staggering 141 hours! Men make up 59% of mobile viewers which could explain why sports dominates the mobile video landscape. ESPN is not lost on this, and in fact averages about 75 mobile video clips per day along with complete episodes of some network broadcasts. According to ESPN media heads, the fact that users are willing to pay for mobile content over PC content, several new opportunities open up. Also on the mobile video bandwagon is Major League Baseball. It has an application for the iPhone and iPod touch called At Bat 2009. These out of market live game broadcasts are available through this app at a price of 99 cents per matchup . This is in addition to MLV TV Premium subscribers who enjoy iPhone access to all major league games for $19.95. Major league baseball it seems is doing for sports buffs what iTunes did for music...

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Watching TV on the Mobile Phone

The average American now watches 141 minutes of TV per month on his or her cell phone, the internet, or  according to a study by Nielsen (2nd quarter, 2009). With Americans watching TV on other devices other than the traditional television, you would think that overall viewership on traditional television sets was down.  This, however, was not the case.  Time spent watching TV per month increased by 2 hours and 2 minutes compared to second quarter, 2008.  I would think that this is in part due to people staying home more in a down economy. A lot of Americans are also multi-tasking.  57% are on the internet at least once per month while also watching television.  I know I...

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Lingerie Football League App in App Store

  Jacksonville, FL (PR Web) — Lingerie Football League is changing the game, both on the field and in the AppStore, with the launch of the new Lingerie Football League app. Last year, 52 million people watched the Lingerie Bowl instead of the Super Bowl half-time show. If those numbers are any indication, the new Lingerie Football League app could be one of the hottest new apps in the App Store.   Building on that popularity, the Lingerie Football League (LFL) kicks off its inaugural season Friday September 4, 2009 at the Sears Centre Arena in Chicago, as the Miami Caliente and Chicago Bliss take to the field in the skimpiest of uniforms to play 7-on-7 tackle football. Featuring sexy women in lingerie playing full contact football, LFL gives sports fans a new entertainment option on Friday nights, and a hot new app for their iPhone or iPod Touch. Fans who don’t have an iPhone or iPod Touch can subscribe to the LFL Mobile site by texting “LFL” to 89873.  89873 is the short code used by LFL. The Lingerie Bowl started out as a counter-programming special during half-time of the Super Bowl, and has now launched a full league with ten teams throughout the country. The teams include: Chicago Bliss, Miami Caliente, San Diego Seduction, Seattle Mist, Dallas Desire, Los Angeles Temptation, Denver Dream, New York Majesty, Philadelphia Passion and Tampa Breeze. The Lingerie Football League app contains photos, videos, news, rankings, schedules, rosters and tons of steamy content direct from the Lingerie Football League. Although the Lingerie Football League app does not include live streaming of games, it will let fans watch video highlights, download photos and share them with their friends, as well as follow their team throughout the season and on to the Lingerie Bowl. The inaugural season includes a 20 week schedule with a new game every Friday night in major arenas across the country. New photos, videos and news stories will be added to the app each week. For a no holds barred experience, tune in this season every Friday night on pay per view, and check out the Lingerie Football League app in the app store. For additional information go...

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Ringtone Sales Drop

Ringtone sales are dropping.  That shouldn’t be news to anybody. According to a study by SNL Kagan, ringtone sales for 2007 were $714 million and dropped 24% in 2008 to $541 million. It’s not all doom and gloom for ringtone sales, however.  Sales of ringback tones have increased from 176 million in 2007 to $199 million in 2008.  A ringback tone is the song that plays instead of the ringing tone when you call somebody...

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