Pro Sports Teams Getting Wired

Pro Sports Teams Getting Wired
Aug20

Given the popularity of fantasy football, it’s no surprise that the NFL is leading the way in giving wireless to its fans.  I’ve personally seen great improvement at the Philadelphia Eagles games.  It used to be nearly impossible to get on its wireless network, but now it seems as though everybody is connected.

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Mobile clicks are about to cross all the paid impressions

In recent days A report has been published that mobile search milestone has broke all other records from the past. Mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% doorstep. About 10% of search impression is made by mobile excluding the tablets. So we can say that tablets cover only 14% of all mobile impressions and 2% of all paid search impressions. So it makes 12%. Here are some other findings from Performics data leap: Mobile clicks represent 11.9% of all paid search clicks (June). Tablets account for 13.3% of all mobile clicks. CTR: Mobile and tablet devices have caught up in the past two months with the PC for CTR. (However other data show higher mobile CTRs vs. PC) PPC: “Mobile and tablet[s] . . . continue to track significantly below desktops” According to Performics tablets and mobile device usage has been increased radically over the PC search. Even tablets are roughly restricted to the evening period but there are other data sources that do not disagree directly with Performics, that tablets are killing PC usage. To summarize, then, Performics says that mobile volumes and CTR are growing, while PPC prices are below desktop levels. This suggests a “buying opportunity” to...

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Mobile Apps Exploding

According to Gartner, mobile apps recorded $4.2 billion in sales last year.  By 2013, mobile apps are projected to reach $29.5 billion in sales. Advertising on mobile apps was just 5% of the market in 2009, but by 2013, that number should rise to 25% of the market size, or nearly $8 billion.

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Most Popular Social Network Sites Accessed by Mobile Phone

According to a study by comScore Mobile (November 2009), 45% of mobile internet users will access a social networking site by 2013.  In 2008, only 19% of mobile internet users accessed a social networking site from their mobile phone. Facebook remains the juggernaut of mobile social network sites and MySpace (who still uses it?) is a reasonable second place. Here are the most popular social network sites accessed by mobile phone. Facebook  14.1 million My Space  9.1 You Tube  4.6 Twitter  4.1 Yahoo!  1.8 Bing/Windows Live  1.7 Flickr  1.3 Linked In  1.2 Blogger  1.1 MocoSpace ...

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568 Text Messages per Month

Mobile data service revenues grew by 27% from quarter 3, 2008 to quarter 3, 2009 to a total of $11.3 billion  in the United States.  Growth by quarter was up 5%, according to a study by Chetan Sharma Consulting. Benefiting most from the increase was Verizon and AT&T which garnered 80% of the increase.  In fact, Verizon is the second largest producer of mobile data service revenue in the world behind only Japan’s DoCoMo.  In the United States, Verizon and AT&T now have 68.5% of the US market for mobile data and 61.5% of the subscribers. Another interesting point of the study is that the average amount of messages sent per month per consumer in the USA has now reached 568 messages.  That is a 4% increase from last quarter.  The world leader in text messages sent per subscriber is the...

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Local Mobile Content Users Grow 51%

Between March 2008 and March 2009, consumers seeking local information on a mobile device grew 51%. (comScore)  Downloaded appications grew 83% during the same time period, followed by SMS at 72%. The number of mobile users accessing online directories has seen the greatest increase during hte past year (7%) followed by restaurants (70%) maps (63%) and movies (60%).

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