Text Message Coupons Preferences by Country

When it comes to mobile coupons, the British and Americans have quite a bit in common.  In fact, of those polled, citizens in the UK or USA prefer receiving coupons via email to a greater extent than say the Chinese do. The ipsos poll found that 86% of Americans prefer to receive coupons via email as opposed to text...

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Pizza: Americans Won’t Pass on Super Bowl Sunday

Super Bowl Sunday is the largest pizza sales day of the year in the USA.  BallparkBob gives you tips on how pizza restaurants can use text message marketing to maximize pizza sales on Super Sunday.

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Mobile Coupons

There’s no disputing that the mobile coupon is one of the key items that will be driving the growth of mobile marketing in the next decade. Learn More about Mobile Tagging at Microsoft...

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Statistics Show Women’s Increasing Interest In Mobile Coupons

Today, out of women from the ages 16-54 who use mobile devices, 93% say they are on the lookout for bargains.  Retail companies are continually looking to please the consumers by giving them what they want.  It has been proven through surveys and their data that women are extremely persuaded by coupons and discounts.  68% of women have said that they are fascinated by the idea of receiving discounts via their mobile devices.  Along with discounts, coupons are desired.  Approximately 53% of women say they are most interested in retail coupons, followed by approximately 16% interested in dining coupons.  These eager women come from the 94% of women who browse the mobile web at home daily. Mobile Ads have also become frequent amongst women and their attention.  When asked if they have ever clicked on a mobile ad, out of 875 responses, approximately 57% responded yes, 28% responded no, and 15% were neutral.  Women are increasing their attention on the advertisements within the mobile...

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