New York Yankees introduce Text Alerts

The official TV channel of the New York Yankees, The YES Network, has introduced  free SMS alerts to fans who sign up.  First, fans must decide which type of alert they want to receive on the YES Network web site.  Alerts include news and score updates for the Yankees, and the New Jersey Nets.  To sign up fans enter their cell phone number on the website and receive a five-digit code via text message to be entered on the Yes Network web site.  Fans can also sign up by texting a keyword to a shortcode (GOYANKS to 44636).  Subscribers can expect to receive anywhere from 1 to 5 text alerts per day.  However there is a catch… In order to keep the service free, there will be ads sent out with every text.  Currently sponsors include Papa JOhn’s, HBO, Starz and Spike TV.   Text message alerts have become one of the hottest new advertising mediums today and the YES Network seems to be taking advantage of...

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Mobile Marketing 2008 Results

According to a study by the Mobile Marketing Association called the “2008 Mobile Attitude and Usage Study,” the top mobile marketing categories included: Text-to-win or voting campaigns: 48 percent Ringtone downloads: 28 percent Status alerts: 25 percent Sales alerts: 24 percent Mobile coupons: 22 percent Product information: 21 percent Mobile customer care: 13 percent Location-based information: 6...

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Obama Win Sparks Text Messages

Numerous viral text message alerts announcing and praising the win of Barack Obama as president of the United States spurred a leap in text message use in the United States on Election Day. Mobile messaging traffic experienced an unprecedented surge Tuesday evening in the 10 minutes immediately following the official confirmation of Barack Obama’s election as U.S. president, according to mobile messaging and content management firm Sybase 365. The volume of mobile messages grew to three times the average between 11 p.m. and 11:10 p.m. EST Tuesday–in addition, SMS traffic between 10 p.m. and 11 p.m . EST increased 9 percent compared to the same hour a day earlier. According to Sybase 365, U.S. subscribers transmitted more than 1.2 billion text messages between 7 p.m. and midnight EST Tuesday, coinciding with the close of polling stations across the nation. In total, the number of text messages sent Tuesday was about 10 percent higher than the previous day. The Obama campaign had previously sent 2.9 billion text messages to the American public on the day that President-elect Obama announced Joe Biden as his running...

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Obama to Announce VP by Text Message

Barack Obama is going to use text message technology to let his followers know of his selection of his vice-president. Here is the message sent today from the Obama camp. People keep asking me if we’re really going to announce Barack’s VP directly to our supporters. The answer is yes. Let me be very clear. You are the ones who built this campaign, and Barack wants you to be the first to know who will join him in leading our movement for change. So, if you haven’t signed up to receive an email or a text message, sign up now. Or you can text VP to 62262 from your mobile phone. Make sure to forward this message to your friends and let them know about this special opportunity. Thanks, David The Text Message Blog...

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Political Text Messages Working

More than a billion text messages are sent in the USA every day. And, now text messaging is becoming a major force in political campaigns, as reported by CBS News. Analysis by CBS News shows that the cost of obtaining a vote via text message is far cheaper than through other mediums. Direct mail costs $67 per vote and door-to-door campaigning costs $30. Telemarketing costs $20 per vote. But, text messaging, as little as $1.50 per vote. (Note the CBS story did not give the financial analysis behind these numbers.) P0litical scientists at the University of Michigan and Princeton University found in 2006 that text message reminders increased voter turnout by five percent over those who were not sent a text message. That’s especially notable considering that only 25% of young adults vote. Young Americans are also not likely to have a landline phone–as many as 20% don’t bother with a landline. “The Obama campaign especially has done a great job with reaching voters via text message,” said Bob Bentz, director of marketing at Advanced Telecom Services–a supplier of text messaging to political candidates. “Imagine having a walking billboard in the voter’s pocket. That’s a powerful influencer and makes the candidate more relevant, especially to younger voters.” The Text Message Blog...

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Va Tech Spurs Articles About Text Messaging

The tragedy at Virginia Tech has spurred numerous articles about how using text messaging for emergencies might have helped to avert or limit the catastrophe. Articles have appeared in Wireless Week, PennLive, Fox News, CBS News, George Washington University’s Daily Colonial, and KLTV in Tyler, Texas. Yet another article appeared in the Wall Street Journal issue of April 18, 2007. Larry Magid, technical analyst for CBS Radio News offers his readers to also listen to a podcast interview regarding text messaging notifications during emergencies. If today’s internet stories are any indication, there is no doubt that there is increased interest in the business of supplying emergency text message alerts on college campuses after the Virginia Tech incident. The Text Message Blog...

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