Restaurants Using Text Message Marketing

Restaurants Using Text Message Marketing
Apr09

Many restaurants are using text message marketing for effective marketing campaigns.  Businesses in the food industry are finding success with this SMS based approach because it offers a direct and ‘user friendly’ platform for their customers.  Using SMS-based text messaging, businesses can leverage sponsorship, campaigns, and updates easily. Not only is SMS messaging simple, but it also offers businesses the best ROI of any mobile marketing that they do, because their consumers WANT TO RECEIVE THEIR MESSAGE.  Large corporations such as Chipotle recently announced that they are joining forces with Tough Mudder (a very popular mud and obstacle race) to run a text message campaign. Both corporations are leveraging this dynamic campaign with huge giveaways, an all expensive paid getaway as well at free burritos for a year in exchange for mobile numbers.  This will allow both partners to get noticed and get customers to opt in for future promotions. Another advantage to SMS based marketing for restaurants is the convenience factor. Restaurant owners are interested in reaching customers who are hungry and ‘on the go’ (not using a PC) which makes mobile marketing an attractive option.  This allows restaurants to get an edge on their competition. These campaigns are not only effective for very large restaurants, even small ‘mom and pop’ shops such as Main Line Pizza are finding success with text message marketing by targeting local customers using mobile coupons via opt-in feature.  You can watch a video about this...

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The Texter-in-Chief

President Obama could send text message broadcasts to every cell phone in America if there was impending danger from a terrorist or natural disaster.  The new emergency alert system is called PLAN (Personal Localized Alerting Network). The PLAN program is an extension of the emergency broadcast alert system of the Federal Communications Commission.  Currently, all broadcast alert messages are sent via radio or television. The emergency text message alert system can send messages based on geographic locations and across multiple carriers.  According to FEMA, special conditions are being created to ensure that all messages get priority over traditional delivery of text messages. The ability to send text messages is not only in the domain of the President, however.  Local, state, and national government officials will also be able to send public safety alerts through PLAN.  The program will be available beginning April 2012. Consumers do not need to opt-in to the emergency alerts, as they will automatically be opted in.  There will be no charge to the consumer for receiving a text message through the emergency alert system.  Consumers will be able to opt-out of all messages, except those being sent by the...

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Mobile Alerts for The Pocono Raceway

The Pocono Raceway in Blakeslee, Pennsylvania began using mobile marketing to their advantage for safety and convenience. The raceway has been in existence since 1968 when the first race on the three-mile track took place. Since then, the first 500 Indy race took place in 1971, and the first NASCAR took place in 1974. The Pocono Raceway accommodates all fans whether or not they purchase a luxury skybox, pit side suite, or join club Pocono for any of their races. One of the raceway’s most recent and suitable accommodations is their fan assistance mobile text messaging. With over 76,000 race car fans in attendance, it is inevitable that problems will arise throughout the race. Have you experienced unruly or obnoxious fans that are disturbing the event? Sure you have! Have there been sudden incidents in which need immediate assistance? Yes! But the Pocono Raceway has a fan assistance service in which you text the keyword SOS, then your message to short code 84444. This message is then received by the Pocono security where they then send help to your location. Security arrives and manages the disturbance without you having to say a word. The raceway utilizes the services of 84444.com. With 84444.com, the organization or business then develops a database of those who have texted their keyword. In this case, the keyword SOS is used in order to receive immediate assistance.  However, the raceway now has the ability to send those fans updates and promotions through their database of opt-in customers. This text message alert program is effective in keeping the raceway clean and enjoyable for all. There is no need for innocent fans to become involved with the problem; therefore, this mobile alert service is the most effective ways to receive help. The services of 84444.com range from several different effective and simple ways for a business to...

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Even Groundhogs Love to Text

Punxsutawney Phil, Pennsylvania’s favorite groundhog, is the latest animal to embrace text messaging. The program, sponsored by the Pennsylvania Tourism Office, has announced that Punxsutawney Phil will text his Groundhog Day forecast on February 2 to advise citizens on whether to expect another six weeks of winter or not. “Punxsutawney Phil will make history this year by text-messaging his faithful followers – a feat that was inconceivable  on the first Groundhog Day celebration more than 120 years ago,” said Mickey Rowley, deputy secretary for tourism at the Department of Community and Economic Development. To sign up to receive Phil’s forecast for 2010, text GROUNDHOG to...

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The King of Pop is Dead

This article, written by Bob Bentz, first appeared in Adotas.com.   The King of Pop, Michael Jackson, died last week.   Now, that’s not news to anybody, but the way that we all found out about it may be.   You definitely remember exactly where you were and how you found out about 9-11, don’t you?  What were you doing when the O.J. verdict was announced?  You remember the details when Lady Diana’s car crashed and when Elvis died.  And, if you are old enough, you remember where you were and how you found out when John F. Kennedy, Bobby Kennedy, and Martin Luther King were assassinated.   On Friday, I learned that Michael Jackson died via text message.    The text message wasn’t sent by a friend.  It was sent by a radio station that I listen to.   I was in my car.  I immediately turned off my Green Day CD and tuned in to the radio station to find out more details.  Other than the cell phone, the only other medium that I had with me was my radio.   That’s why these two mediums are such a great match.  According to Knowledge Network, 60 % of us have our cell phones with us 24 hours per day.  I couldn’t find a similar statistic concerning radio, but the only time I’m not near a radio is when I’m working out at the gym.  I have a radio at home, I have a radio at work, and I have a radio in my car.   Just like most Americans.   And, the trend is continuing, especially if your target market is young adults.    According to the Center for Disease Control and Prevention, 18% of all American households are now cell phone only.  That means that these households have cut the cord of having a home phone.  Why bother?   Like many American businesses, radio is struggling with tighter advertising budgets.  But, the marriage of radio and cell phone can help pull radio out of those doldrums and above the din caused by the proliferation of the American advertising market.   Forward-thinking radio stations have been using text messaging, now known as “mobile marketing,” for several years.  It started out as a bastion of the promotions department, but has since moved to the sales department.   “Text messaging started out as a promotions tool, but it’s now a sales tool,” said Bret Dunlap, chief executive officer at Spark Network Services which operates 84444.com—a do-it-yourself mobile marketing service that sells to radio stations.    “We’ve had CHR stations that couldn’t get in on the 12-24 demo for soft drink...

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Chron.com Offers Mobile Web Site

Whether you’re at home or on the go, your mobile phone is your personal link to continuous news, information, and entertainment from the Houston Chronicle. Readers of the Houston Chronicle can read the latest news, business, technology, and sports on their mobile phone.  Readers can scan headlines on section fronts and gain access to the latest news.  If you’d like to receive text message alerts, the Houston Chronicle also supplies news, sports, and a variety of other updates sent directly to your mobile phone through ChronMobile. News is available in a seven-day archive so you can check the Astros’ sports scores and your fantasy baseball team statistics for up to a week ago. And, if you’re looking for a new home, mobile.chron.com has over 35,000 mobile real estate listings. Mobile.chron.com and its mobile classifieds are powered by Advanced Mobile...

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