Creating a Successful Email Marketing Campaign

Creating a Successful Email Marketing Campaign
Nov01

by  Diana Lee Thomas If you’ve gotten the notion that email campaigns are only most effective for huge companies like Google and Amazon, you’re definitely not alone in that boat. But then, that’s not really the kind of company you want to be stuck with. There are tons of reasons why email marketing might just be the oomph that you’re looking for to bring your products and services closer to your clients, then eventually to a much wider range of prospects. It’s also not as hard as you think. A reliable email marketing tool can make that jump much easier. Much like what these user-friendly and crafty ActiveTrails’s features are capable of. With that being said, here are other factors that will make your email marketing campaign most effective and efficient Start with your existing customers In order to get the whole thing going, you’ll need a subscription list, and since you’re likely in possession of your customers’ email addresses, it’ll be easier to kick things off with them. Besides, you want to keep as many customers as you can, since they’ll always be your best brand ambassadors out there. Meanwhile, while you’re managing churns within your network, you might as well add a signup campaign on your website or start a referral program with your existing clients. Keep in touch and they’ll be more likely to do the same. Create an engaging and timely content While your email marketing tool will make it easier to generate and deliver content, how it comes across to its recipients will always depend on your own marketing strategy. It’s important to maintain your connection with your subscribers without overexposure. Take note of events and notable industry updates, and use them to your advantage. You can even personalize some stuff from time to time. Also, use infographics whenever applicable. A lot of your customers will be able to digest information much easier this way. In addition, it also gives them something they can easily share or look back into later on. Assess the results and change things up When it starts becoming easy for you to send out regular promotions and updates, there’s going to be a chance you’ll get complacent. So as early as now, remember to keep yourself updated with the latest digital marketing trends, as well as your industry’s progression. Furthermore, your email marketing campaign will surely give you a lot of data to work on moving forward. Take these things to account and religiously use them as a reference for your future campaigns. Stay relevant and keep pushing yourself by increasing your subscription list and improving your content. An...

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Creating A Successful Landing Page Utilizing Copy

Creating A Successful Landing Page Utilizing Copy
Jul28

If you work in Mobile Marketing, you know an eye-catching and accessible landing page is essential when it comes to generating leads.There’s a highly probable chance that if your already existing landing page isn’t getting leads, it might have something to do with your copy. In this blog post, we’re going to go over ways to ensure copy not only meets expectations, but exceeds them, in turn leading to a higher number of converts. Your Copy Doesn’t Tell Users What You Can Do For Them Often when people visit a landing page there’s writing that mostly tells them what’s featured, informing them what the product or service is about, but not enough emphasis on what you’re specifically offering them. Informing your customer on what they want VS. why they need your product could be the make or break decision on getting converts. You’re Not Appealing To Emotions  Customers oftentimes think they’re making decisions based on logic and rational, but more often than not, they’re making choices based solely off impulse and emotions. Logic comes later on in the final justification of the purchase. For example, a customer may add a number of emotionally appealing items to their cart on Amazon.com without really giving it a second thought. Once users get to the final checkout stage they begin to analyze pricing and contemplate if the features of the items they want are useful or worthy of buying. Your landing page should have this kind of emotional appeal initially. Go for what’s eye catching and appeals to the senses. Your Copy is Redundant Copywriters like words. So much so that they often get carried away in creating copy that looks pretty, but doesn’t necessarily give the customer the information they need. As a copywriter, this is a fault I am often guilty of myself. We become too dependent on throwing in fancy buzzwords to the detriment of the piece as a whole. By all means, have an impressively written copy, but first and foremost, make sure your copy is clear and direct in what you’re offering. Your clients are making purchases based on a dependable product/services, not the strength of your writing...

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Pay Per Click Essentials

Pay Per Click Essentials
Jul20

The Text Message Blog exists to help businesses of all niches and sizes grow their audiences, nurture leads, and close more sales, which is why we’re excited to partner with Grasshopper on their next live, online fireside chat event: Pay-Per-Click Essentials: How to Use PPC to Grow Your Small Business. The roundtable event will feature a panel of PPC experts, on Wednesday, July 29, at 2:00 pm EST. Registration is free, and open at http://grasshopper.com/firesidechat/. The fireside chat will discuss the pros and cons of PPC, winning strategies, how to get started, tips for improving ROI, and more. At the end of the event, one attendee will be chosen to receive a complimentary landing page review from the panel on a page of his or her choice. The three guest panelists for this event are all successful, working marketers and business owners with vast experiences in PPC and search marketing. Matt Umbro (@Matt_Umbro)—the founder of PPCChat—has worked in paid search marketing since 2007 and speaks regularly at PPC Marketing Conference Hero Conf. Sean Dolan (@_seandolan) is the President and COO of PushFire, a leading online marketing firm that specializes in SEO and PPC. Steve Hammer (@armondhammer) is an internet marketer and the Founder and President of digital marketing agency RankHammer. Grasshopper is a Massachusetts-based brand that provides a virtual phone system that helps entrepreneurs sound more professional and stay connected from anywhere. Founded in 2003, Grasshopper now serves over 150,000...

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Online Marketing will always be on top

Online Marketing has been the best discovery in marketing world. Typical types of marketing as in door to door marketing or telemarketing is way too far to reach the success rate of online marketing. As the online marketing is dominating the world right now, it has also reached to Middle East Countries. Online marketing is getting viral. In Middle East different companies are using online marketing as their first choice. So Search engine marketing in Middle East, Social media marketing and Middle East PPC program are getting famous in Middle East countries. As the Middle East has seen a massive rate of growth and diversification, so the online media advertising industry is beginning to grow exponentially. Social networking online remains an important ingredient, especially for the female audience due in part to cultural restrictions that still exist in countries like Saudi...

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Pay Per Click Agency to Consider

For those of you attending AdTech in New York in November, one company you may want to visit with is Bizz Click.  Bizz Click is a pay per click agency that enables advertisers and publishers to meet to help promote your product or business. If you are an advertiser looking to promote your product, you will find a vast array of web sites willing to take your business.  You can choose to use all of the sites or target specific sites in your category of interest. On the other hand, there’s also a place for publishers on the Bizz Click site.  Publishers of blogs are always looking for ways to earn money from their hard work on their blogs.  Bizz Click loves bloggers and will put them in touch with the advertisers that they need to make their site a great profit...

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Mobile clicks are about to cross all the paid impressions

In recent days A report has been published that mobile search milestone has broke all other records from the past. Mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% doorstep. About 10% of search impression is made by mobile excluding the tablets. So we can say that tablets cover only 14% of all mobile impressions and 2% of all paid search impressions. So it makes 12%. Here are some other findings from Performics data leap: Mobile clicks represent 11.9% of all paid search clicks (June). Tablets account for 13.3% of all mobile clicks. CTR: Mobile and tablet devices have caught up in the past two months with the PC for CTR. (However other data show higher mobile CTRs vs. PC) PPC: “Mobile and tablet[s] . . . continue to track significantly below desktops” According to Performics tablets and mobile device usage has been increased radically over the PC search. Even tablets are roughly restricted to the evening period but there are other data sources that do not disagree directly with Performics, that tablets are killing PC usage. To summarize, then, Performics says that mobile volumes and CTR are growing, while PPC prices are below desktop levels. This suggests a “buying opportunity” to...

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