10 Must-Read Tips for Digital Marketing Hopefuls

10 Must-Read Tips for Digital Marketing Hopefuls
Mar20

by Gabriel Eddinson Digital marketing is an exciting industry and a great career prospect for anyone who wants to get into a technical field. Studies are showing that it could be become a gigantic twenty-three billion dollar industry by 2020. For those who are interested in making this their career, the future’s looking bright. Join us as we look at ten tips that every digital marketer should read before they begin their job search. 1. Network Like It’s Going Out of Style It all starts with who you know. It’s important that you start networking early and you never stop. Connections are powerful in today’s digital age. Thankfully, there are platforms like LinkedIn that facilitate these types of professional connections. Your first step should be to jump on platforms like this one and meet new people. You can also do this the old-fashioned way and meet people in person, but your goal should always be to meet new people in your field and learn about their expertise. 2. Educate Yourself Speaking of learning, you should be a jack of all trades and a master of one. Knowing common best practices in various types of marketing is great, but you should go deeper and understand the terminology and the goals behind each facet of today’s digital marketing world. For example, if someone were to ask you the difference between a CPC campaign and lead generation, you should be ready to answer. 3. Start a Personal Brand Personal branding is all the rage these days, and for good reason. Just like major companies, you’re selling your skills to potential employers. Having a strong brand is a great argument to choose you over the competition. To establish your personal brand, start by building a website for yourself and a blog to share your thoughts and demonstrate your expertise. From there, promote yourself on social media by using your website as the catalyst. Get people to recognize your name the same way they would recognize a logo in a store. 4. Choose a specialty Rand Fishkin of Moz fame typically says that you should be a T-shaped marketer. This means that you should have knowledge of all kinds of marketing, but specialize in one specific one. Imagine a line of specialties, and one column going down in the center. Demonstrating your knowledge of marketing is great, but to be truly useful to your potential employers, you need to have a deep knowledge of something specific. Whether that’s social media, email, user experience, or SEO, the choice is yours. 5. Attend Conferences Much like online networking, conferences offer a huge number of benefits for your...

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