Buyers Beware: Consumers Still Distrust Text Message Offers

American consumers still look at text message marketing offers with skepticism, at least in comparison to offers from other mediums.  Just 26% of Americans have trust in text message advertisements and mobile display isn’t doing much better at just 27%.  No doubt, text message spam is not helping the cause of the humble SMS, but I would think that text messages from a well-known brand would do much better than texts from some unknown and unsolicited...

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Pizza: Americans Won’t Pass on Super Bowl Sunday

Super Bowl Sunday is the largest pizza sales day of the year in the USA.  BallparkBob gives you tips on how pizza restaurants can use text message marketing to maximize pizza sales on Super Sunday.

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Stunning Growth: Mobile Advertising to Reach 15.2% of Total Online Ad Spend by 2016

A new study by Berg Insight indicates an annual compound growth rate of 37% from global mobile advertising through 2016. This will cause the growth of global mobile marketing to go from 2.6 billion euros in 2010 to 17.2 billiion euros in 2016. By 2016, mobile advertising will account for 15.2% of all total online advertising. “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers”, said Rickard Andersson, Telecom Analyst, Berg Insight. “Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular”, said Mr....

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Unique Text Message Marketing Promotion

Here’s a unique text message marketing promotion for text message company 84444.com.  We are not quite sure what the significance of the actors are, but it’s clever nonetheless.

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The fastest way to get feedbacks: Text Message Marketing

Now-a-days marketing has formed its place in different ways, as in like if someone wants to market wise his/her product, he/she can apply different kinds of methods. A product can be market wise thought advertisements, social media, voice support or text massage marketing. But as the world is moving forward, our ways of marketing is moving along with it. So text massage marketing is the trend of new age marketing. In a survey it is being observed that most of the business is upgrading their marketing ways with text massage marketing as it is one of the most effective and less expensive marketing policies. Text massage marketing is building up its reputation so quickly because of its performance .it has been examined that 95% of the massages are opened or read with in just 4 minutes of the massage arrival. “Less costly yet more effective” that is one of the strongest reasons, which is taking text message marketing in the top of the list .As an example you can get 1000 massages along with a keyword within just $45 a month from advance telecom...

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CBS Opts for Text Message Marketing Over QR Codes

CBS will be opting to use text message marketing as a call to interactive action in its print campaigns for the new television season, according to an article in Mobile Marketer. CBS is creating buzz for its fall lineup that includes five new series with SMS calls to action, which let consumers learn more about the TV shows. The ads bridge mobile, video and print. “Everyone has phones that support SMS,” said Philippe Browning, vice president of advertising and operations at CBS Mobile, New York.  “QR codes have an added barrier with a download and although we are interested in it and have experimented with the technology, it doesn’t have the same value of a text,” he said. Print advertising for the new Fall television season will be promoted in People, US Weekly, Entertainment Weekly and Maxim magazine. There is no doubt that text message marketing will reach more consumers.  Recent studies show that 82% of all American cell phone users now use text messages.  In comparison, only 40% of all Americans have a smartphone so the potential market for using QR codes is considerably less.  Then, there’s the learning curve for those who still need to learn how to scan a QR code. If CBS only had room in its ads for one method, clearly text message marketing was the way to go.  The best way for CBS, however is to promote both.  There are some consumers, especially those in younger groups who would scan a QR code for the mere novelty factor of it; those same people may not do the text message promotion. Here’s hoping CBS will use both QR codes and text message marketing in future print...

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