American Idol Offers Premium SMS Donation

What do you want first? The good news or the bad news? The bad news is that tonight American Idol must whittle down its contestants to the final sexy six.  The good news is that it will establish a premium SMS solution to its program to raise money for charity. “By texting the word IDOL to 20222 a one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. You may text your donation to...

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American Idol Sets New Text Message Record

It’s amazing what American Idol has done to increase awareness of text messaging in the United States. According to AT&T Wireless, American Idol set a text message record when it took 78 million messages this season. American Idol, which began using text in its programs during its second season in 2003, offered several options for its fans to text message this year. Text message solutions were provided for trivia games,...

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Southern Texting Conspiracy Might Explain “American Idol” Results

Port Washington, N.Y. – Text savvy southerners may help explain why all five “American Idol” winners hail from south of the Mason-Dixon line, according to figures from the NPD Group. Cingular Wireless L.L.C., which sponsors Fox TV’s hit reality show, is based in Atlanta and claims 20 million subscribers in the south, the market research firm said. And half of the reported 18 million Cingular subscribers who actively use text messaging...

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American Idol Sets Texting Record

Cingular Wireless reported that American Idol generated a whopping 64.5 million text message votes. This breaks last year’s previous record of 41.5 million text message votes. This year’s total was buoyed by additional mobile data content offerings such as Idol Tones that were available just 24 hours after the show. Moreover, fans were also lured by the Idol Fan Club through trivia games and news updates and text chats....

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