5 Things You Need to Know About the Apple Watch

5 Things You Need to Know About the Apple Watch
May04

Have you been wondering, “What is the Apple Watch?” or “Is it affordable for someone like me?”  If so, you’re not alone.  Let’s face it, we are starting to become a society depending on Apple products.  This year, Apple introduced the Apple Watch and it’s created quite a buzz not only in the tech world, but even around the water coolers.  Let’s answer some questions. 1.  How much is it?  The price ranges from $349 (£299, AU$499) for Sport Edition to $17,000 for 18K gold plated edition.  Whoa! That’s a lot of dough!  If you’re an Apple freak, then you may want to invest in this product but we wouldn’t suggest replacing your iphone with this trendy gadget quite yet. 2.  How does it work?  The reviews have shown that the Apple Watch has a pretty good battery life, easy navigation, and it is user friendly.  Apple has set up this awesome video tutorial (would you expect less than the best from Apple?) 3.  Who’s wearing it?  Many people have purchased the Apple Watch but it’s definitely not main stream yet.  Besides Katy Perry (see picture below) and Drake, you’re probably not seeing the Apple Watch on many people.  Give it some time and we’re confident that once it’s more affordable, your BFF will be wearing one. 4. Would I like it?  Chances are you would enjoy this fun wearable gadget and you would be the coolest kid in town.  However, tech experts are suggesting that it’s a good idea to wait until the operating system and the app ecosystem have some time to mature.     5.  Will it come down in price?  Just like anything, it will come down in price but we can’t say when.  Experts believe that Apple is currently aiming toward those with luxurious lifestyles but your day may come relatively soon. Are you planning on purchasing an Apple Watch? We would love to hear your thoughts!  Maybe you’ve already been wearing it? Comment below!...

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Restaurants Using Text Message Marketing

Restaurants Using Text Message Marketing
Apr09

Many restaurants are using text message marketing for effective marketing campaigns.  Businesses in the food industry are finding success with this SMS based approach because it offers a direct and ‘user friendly’ platform for their customers.  Using SMS-based text messaging, businesses can leverage sponsorship, campaigns, and updates easily. Not only is SMS messaging simple, but it also offers businesses the best ROI of any mobile marketing that they do, because their consumers WANT TO RECEIVE THEIR MESSAGE.  Large corporations such as Chipotle recently announced that they are joining forces with Tough Mudder (a very popular mud and obstacle race) to run a text message campaign. Both corporations are leveraging this dynamic campaign with huge giveaways, an all expensive paid getaway as well at free burritos for a year in exchange for mobile numbers.  This will allow both partners to get noticed and get customers to opt in for future promotions. Another advantage to SMS based marketing for restaurants is the convenience factor. Restaurant owners are interested in reaching customers who are hungry and ‘on the go’ (not using a PC) which makes mobile marketing an attractive option.  This allows restaurants to get an edge on their competition. These campaigns are not only effective for very large restaurants, even small ‘mom and pop’ shops such as Main Line Pizza are finding success with text message marketing by targeting local customers using mobile coupons via opt-in feature.  You can watch a video about this...

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