Ideas for Text Message Marketing

I have a client who runs TV commercials. His commercials are pulling very well and he actually gets them dirt cheap. He’s been doing them for years. We’re always testing different calls to action and ways to respond in his commercials. The latest test, which will roll out shortly, will be adding a call to action to have the viewer “Text In” to get a killer special. What do we know? We know that most people watch TV with their phones next to them. We know his target market has a high concentration of smart phone users. This fact plays in perfectly to what we do next. After the prospect texts in they are added to a text marketing list. Then, we have permission to follow up at any time. All though I recommend not more than once per week to a text list – maybe less! Back to the Smart Phone thing… What we program into the “text reply” is a link to a “Mobile Site.” It can be a landing page or a full mobile site. A mobile site is optimized for the small screen. It navigates easy and has a different set of “principles” at work. We are all going to need a mobile site eventually – the sooner the better. On the mobile site we make another offer to the prospect. To get this next offer the prospect needs to enter their name and email address. Now you have their mobile number, their email address and their name. A great start to leading them down the path of doing business with you! Other examples… A real estate agent can have a “text in” offer in their ads or on their MLS sheets. The reply can link to a “Mobile Catalog” of listings with “Mobile Virtual Tours.” The prospective buyer appreciates how this agent is on the cutting edge. Any potential seller would see the value as well. Restaurants are a slam dunk! What’s the main challenges they face? Frequency and competition. People eat out but there are so many choices it’s hard for a restaurant to turn a high percentage of their customers in to “regulars.” But with weekly or bi-weekly text and email deals a restaurant can keep top of mind awareness. They can send links to their “Mobile Menu” with “Click to Call” function. Mobile gives you a ton of great opportunities to stand out in the crowd and reach your customers and prospects. It’s just a matter of taking action! Be sure you use mobile websites and and mobile landing pages in your marketing. Michael Dolpies (AKA- Mike D.) is an author,...

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Mobile Marketing Product Line

Statistics speak volumes.  The US mobile web population will be up almost 25% by the end of this year. By 2015, more than three in five mobile users and almost half the total US population will be using the mobile Internet. Smartphone usage will increase to 38% of mobile users and 28.8% of the overall population by the end of this year. The number of smartphone users is set to increase 49.6% this year and continue growing at a steady double-digit pace through 2015. (Statistics and projections from recent eMarketer research) The unprecedented growth of mobile phone usage is providing more opportunities for businesses to reach their market than ever before. After seeing these statistics you may find yourself saying, yes, mobile marketing a big deal and a great investment for my marketing budget, but where do I begin? You should start with an understanding of what mobile marketing outlets are available and what benefits they have. Here is a rundown of the top six mediums: Mobile Website – There are several projections that in the next few years mobile Internet browsing will be more widely used than PC/MAC Internet browsing. Developing a mobile website is typically the first step in your mobile marketing and will increase the satisfaction of your viewers as they visit your site on their mobile phone. Mobile Application – According to Ovum’s app download forecasts, there will be 14 billion applications downloaded this year. That’s over 400 apps per second! Not only are mobile applications great for increasing brand equity, they can also provide substantial revenue. Mobile Ads – Mobile ads are what you see in the free version of so many mobile apps. With over 400 apps downloaded per second, there is a lot of opportunity to increase brand awareness and incite action amongst a targeted audience. Location-Based Apps – One of the fastest growing areas of mobile marketing is location-based services. Consumers often use applications such as FourSquare, Where, Google Places, Yelp, and Merchant Circle to find out what’s going on around them and find special deals. This is a great way to let consumers who are physically near to your business find out about you! QR Codes – A technology originally used in the manufacturing process, this 2D code allows smart phone users to gain information simply by scanning the code with their phone’s camera. The matrix-like code can be easily developed and is often used to link on-the-go consumers to mobile-friendly websites. Mobile Coupons – An old concept utilizing new technology. Use QR codes, mobile apps, text messages or your mobile website to offer coupons and entice consumers to shop...

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Facts about the Class of 2011

Most seniors in the Class of 2011 were born in 1992, the year the first text message was sent from a computer to a mobile phone, or 1993, the year the graphical web browser Mosaic was created. They were in grade school when Facebook was founded, and eighth-graders when the iPhone hit the market.   *  86 percent of 18- to 19-year-olds have Facebook accounts, versus 71 percent of those 10 years older.   *  10 percent of online 14- to 17-year-olds use Twitter, versus 25 percent of online 25- to 29-year-olds.   *  54 percent of teens text message their friends daily, while 38 percent talk to them on cell phones, 25 percent talk via social networking sites.   *  13- to 17-year-olds send and receive an average of more than 3,000 texts per month, four to five times more than young adults between the ages of 25 and 34. Congratulations to the Class of 2011 from the Text Message...

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Sexting Costs Another Marriage

Tony Parker has to be asking himself:  was it worth losing one of the most beautiful women in the world?  That’s what his sexting did. Sexting is the sending and receiving of sexy text messages, often accompanied by provocative pictures.  Just ask the others who have been caught by sexting. ‘Sexting’ has taken off as one of the newest trends, and with the popularity of phones like the Blackberry, romance by text message is for many couples, the new form of love expression. ‘Sexting’ can involve flirtatious conversations and sending of risqué pictures. Although many see this as innocent talk, the issue is great enough to end marriages, as is suspected in the Longoria/Parker divorce. ‘Sexting’ is fine between couples who are together, but the problems arise when a third party, or other parties, become involved, St Elizabeth reverend and counsellor Miguel Serju said. “We generally understand that with technology, couples will seek new and non-traditional ways of staying affectionate, but sometimes one partner goes outside, and engages in flirting with another person, then the problems start,” Serju, who counsels couples for marriage, said. He explained that often, the ‘sexting’ party thinks the act is innocent, since things don’t get physical.  Nothing could be further from the truth.  A man I spoke with said that sexting by email or text message is even more damaging to his relationship than the actual sex.  “I could understand and actually get over if my wife just had a drunken night where her pants came off,” said the successful suburban Philadelphia father, “but the torrid emails and text messages are harder to wipe out of your mind.” “Emotional cheating is just as harmful as physical cheating,” Serju said. “Once you allow a third party in the relationship, it means that you cheat your partner out of all your time and emotions.”...

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Football’s Hottest Wives

VOTE FOR YOUR FAVORITE FOOTBALL’S HOTTEST WIVES. As the NFL season comes down the home stretch of the 2010 campaign, many teams are fighting for playoff spots and the ultimate goal of playing in Super Bowl XLV. Get Clickz is pleased to announce its Football’s Hottest Wives contest for the 2010 season. Get Clickz has narrowed its eligible contestants to the final Sweet 16 of hot wives. Now, it’s your turn to decide which hot wife of a current NFL player will take home the coveted title of Football’s Hottest Wife for 2010. You can vote online or you can vote by text message. To be eligible, a wife must be currently married to a player who is currently on an NFL roster. Sorry, Simone Ward (Hines), you get divorced, you are no longer eligible. You must also be married to a current NFL player. If this were not a requirement, we’d still have Jane Russell (Bob Waterfield) in the contest. Now, it’s time for the hottest women of the Gridiron and Football’s Hottest Wives. Enjoy. Kendra Wilkinson (Hank Baskett) – Text HOTTEST 1 to 84444   October Russell Gonzalez (Tony) – Text HOTTEST 5 to 84444 Elizabeth Barry (Alex Smith) – Text HOTTEST 7 to 84444 Brittany Brees (Drew) – Text HOTTEST 10 to 84444...

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