Unique Text Message Marketing Promotion

Here’s a unique text message marketing promotion for text message company 84444.com.  We are not quite sure what the significance of the actors are, but it’s clever nonetheless.

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Text Message Spam

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Capitals Launch Slapstick

ARLINGTON, Va. – The Washington Capitals have launched a new, easy-to-use application called Slapstick, which will help generate online excitement and enable fans to digitally express themselves. Fans can upload a photo to Slapstick at www.washingtoncaps.com/slapstick and select from three scenarios, a ranting player, coaching the team and answering questions from the media. Users can personalize their photo by choosing from various facial hair options, hats and head gear as well as their choice of home or away jersey. Once the video has been personalized, fans can email it to their friends or post it to their favorite social media platform, including Facebook and Twitter. Creation of the personalized videos is free using the application’s text to speech function. For only 99 cents Slapstick users have the unique option of adding their own voice to their creation via a toll free number. “We are excited to offer this new way for our fans to interact with the team and with each other,” said Capitals senior director of marketing Joe Dupriest. “With our dedicated and passionate fanbase, we think Slapstick has the potential to become an instant viral sensation.” The Capitals have partnered with Slapstick Sports LLC, a division of Virginia-based advertising agency Williams Whittle, on the launch of the new application. Williams Whittle partnered with Wayne, PA-based Advanced Telecom Services for the premium SMS billing mechanism for the site. The Washington Capitals are the first team in any sport to license the Slapstick application. “Slapstick has been in development for nine months,” said Rob Whittle, CEO of Williams Whittle. “We are thrilled to take this out to the fan base during the playoffs.” About Williams Whittle Williams Whittle (www.williamswhittle.com) is a 43-year-old ad agency headquartered in Alexandria, Va. As one of the largest and oldest agencies in the mid-Atlantic region, Williams Whittle has a wide range of clients in sports, nonprofits, retail, real estate and healthcare. About Advanced Telecom Services Advanced Telecom Services (www.advancedtele.com) is a 21-year-old interactive telephone company headquartered in suburban Philadelphia. Advanced Telecom Services provides interactive voice response (IVR) and mobile marketing solutions to major media and advertising...

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Internet Directories Worth Buying

Internet directories are not what they used to be.  It used to be that all you needed to do to get higher rankings on the search engines was to get a bunch of links from other web sites.  Quantity was more important than quality. In this video, Bob Bentz addresses just what directories you should consider purchasing to increase your search engine optimization (SEO) and which ones aren’t worth the trouble or the expense.   Best of the Web Discount Promo Code = CLICKZ15 Bentz thinks that most are not worth bothering with, but does recommend some like Best of the Web (botw.org) and he even offers a 15% promotion code discount by using the promo code...

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Mobile Advertising Grows

U.S. mobile advertisments are set to grow from $169 million in 2008 to $229 million this year, according to Magna, a media forecasting agency.  It is expected that this growth will come from the strength in mobile advertising and from the spread of the mobile web. Magna says new smartphones will energize the U.S. mobile advertising, doubling the revenue growth to $409 million by 2011. Smartphones may also decrease this number.  According to Magna, users are logging on to the mobile internet and viewing mobile advertisements, but those same users are also spending a lot more time engaged with applications instead of mobile internet.  This may potentially cut the mobile advertisment...

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