Creating a Successful Email Marketing Campaign

Creating a Successful Email Marketing Campaign
Nov01

by  Diana Lee Thomas If you’ve gotten the notion that email campaigns are only most effective for huge companies like Google and Amazon, you’re definitely not alone in that boat. But then, that’s not really the kind of company you want to be stuck with. There are tons of reasons why email marketing might just be the oomph that you’re looking for to bring your products and services closer to your clients, then eventually to a much wider range of prospects. It’s also not as hard as you think. A reliable email marketing tool can make that jump much easier. Much like what these user-friendly and crafty ActiveTrails’s features are capable of. With that being said, here are other factors that will make your email marketing campaign most effective and efficient Start with your existing customers In order to get the whole thing going, you’ll need a subscription list, and since you’re likely in possession of your customers’ email addresses, it’ll be easier to kick things off with them. Besides, you want to keep as many customers as you can, since they’ll always be your best brand ambassadors out there. Meanwhile, while you’re managing churns within your network, you might as well add a signup campaign on your website or start a referral program with your existing clients. Keep in touch and they’ll be more likely to do the same. Create an engaging and timely content While your email marketing tool will make it easier to generate and deliver content, how it comes across to its recipients will always depend on your own marketing strategy. It’s important to maintain your connection with your subscribers without overexposure. Take note of events and notable industry updates, and use them to your advantage. You can even personalize some stuff from time to time. Also, use infographics whenever applicable. A lot of your customers will be able to digest information much easier this way. In addition, it also gives them something they can easily share or look back into later on. Assess the results and change things up When it starts becoming easy for you to send out regular promotions and updates, there’s going to be a chance you’ll get complacent. So as early as now, remember to keep yourself updated with the latest digital marketing trends, as well as your industry’s progression. Furthermore, your email marketing campaign will surely give you a lot of data to work on moving forward. Take these things to account and religiously use them as a reference for your future campaigns. Stay relevant and keep pushing yourself by increasing your subscription list and improving your content. An...

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Pay Per Click Essentials

Pay Per Click Essentials
Jul20

The Text Message Blog exists to help businesses of all niches and sizes grow their audiences, nurture leads, and close more sales, which is why we’re excited to partner with Grasshopper on their next live, online fireside chat event: Pay-Per-Click Essentials: How to Use PPC to Grow Your Small Business. The roundtable event will feature a panel of PPC experts, on Wednesday, July 29, at 2:00 pm EST. Registration is free, and open at http://grasshopper.com/firesidechat/. The fireside chat will discuss the pros and cons of PPC, winning strategies, how to get started, tips for improving ROI, and more. At the end of the event, one attendee will be chosen to receive a complimentary landing page review from the panel on a page of his or her choice. The three guest panelists for this event are all successful, working marketers and business owners with vast experiences in PPC and search marketing. Matt Umbro (@Matt_Umbro)—the founder of PPCChat—has worked in paid search marketing since 2007 and speaks regularly at PPC Marketing Conference Hero Conf. Sean Dolan (@_seandolan) is the President and COO of PushFire, a leading online marketing firm that specializes in SEO and PPC. Steve Hammer (@armondhammer) is an internet marketer and the Founder and President of digital marketing agency RankHammer. Grasshopper is a Massachusetts-based brand that provides a virtual phone system that helps entrepreneurs sound more professional and stay connected from anywhere. Founded in 2003, Grasshopper now serves over 150,000...

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Up, Up, and Away

Up, Up, and Away
Jan31

In 1967, the Fifth Dimension came out with a hit song “Up, Up, and Away.” Today, ballooning is still a very popular activity and the British Balloon and Airship Club (BBAC) is doing its part to promote hot air ballooning much in the same way as the Fifth Dimension did almost fifty years ago. How are they promoting it?  Not with another hit song, but with SMS alerts.  Four years ago, the BBAC realized that it needed a better way to communicate with its members so they decided to add SMS to its website and email marketing. Interestingly, it is not only a way to communicate with members during events, but also whilst the balloons are up in the air.  In the case of bad weather, the balloon pilots are urged to land via SMS. I wonder if the Fifth Dimension is part of this group? To learn more about this outstanding use of SMS, click here....

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The History of the Telephone

The History of the Telephone
Oct03

The History of the Telephone by ITS Limited, a provider of telecommunication solutions.

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How Often Do You Check Your Cell Phone?

How Often Do You Check Your Cell Phone?
Sep29

Study Shows Text Messaging is Thing We Do the Most by...

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