In 1967, the Fifth Dimension came out with a hit song “Up, Up, and Away.”
Today, ballooning is still a very popular activity and the British Balloon and Airship Club (BBAC) is doing its part to promote hot air ballooning much in the same way as the Fifth Dimension did almost fifty years ago.
How are they promoting it? Not with another hit song, but with SMS alerts. Four years ago, the BBAC realized that it needed a better way to communicate with its members so they decided to add SMS to its website and email marketing.
Interestingly, it is not only a way to communicate with members during events, but also whilst the balloons are up in the air. In the case of bad weather, the balloon pilots are urged to land via SMS.
I wonder if the Fifth Dimension is part of this group?
To learn more about this outstanding use of SMS, click here.