Mobile Marketing: Online businesses guide to advertising

Mobile marketing by an online business just makes sense and every now and again we comes across a strategy that we just can’t ignore.

There’s no doubt that an entity like an online casino is in a competitive business and that they need to constantly come up with fresh and innovative ways to attract players to their establishments.

A simple text message with a bonus code that drives people towards a site via an imbedded link is perhaps one of the smartest mobile advertising strategies we have seen in a while, as players are not only given an incentive to visit a certain site, they are rewarded in the most lucrative way possible. This principle can be applied to all kinds of industries and utilized almost across the board as vouchers or discounts could take the place of a bonus or casino-style incentive.

Potential players for mobile establishments like attention is caught by short text messages that offers an incentive to them to visit the site by offering them free money or bonuses. This is almost a sure-fire way of guaranteeing an audience expansion, even if it is just a once off for some.

These casinos are implementing the use of a marketing tool that is being accessed on the exact device the gaming will take place, thus a player is already one step closer to gaming the minute they open the text.

Text messages are a pared down version of other types of mobile marketing strategies that have been employed in the past, but have been less successful as they have not been as simple in their execution. It seems that the text-bonus-reward strategy works really well, and it allows for sites to regularly update their players without spamming them unnecessarily. It’s almost a rewards-based type of advertising, but judging by the results it clearly works.

Many online entities initially tried to utilize the QR code as a standalone marketing option but this was quickly vetoed as those wanting to claim some sort of prize or reward seem to rely on almost instant gratification, and a text message with a simple copy-paste code fulfills this need far better.

It’s great to see that more and more industries are taking note of mobile marketing, and what better way to attract attention than on a mobile device that serves a variety of multimedia functions?



Author: Bob Bentz

Bob Bentz is an experienced entrepreneur with expertise in mobile marketing, seo, internet marketing, IVR, online dating, and fantasy baseball. Bob Bentz on Google+

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