SMS vs. Mobile Messaging Apps
Mobile messaging apps have emerged as one of the most popular ways to communicate through a mobile phone. However, recent research by Informa Telecoms & Media shows that SMS messaging still has the edge, making the most revenue over the recent years.
The study shows that mobile messaging apps still have a long way to go before they catch up to SMS messaging. Researches predict that between the years of 2011 and 2016, SMS marketing can bring in a revenue of close to 722.7 billion dollars. It is also predicted that Western Europe will generate the highest amount of revenues with close to 174.1 billion dollars. Asia Pacific Developing is a close second, generating 173.8 billion dollars.