Stunning Growth: Mobile Advertising to Reach 15.2% of Total Online Ad Spend by 2016
A new study by Berg Insight indicates an annual compound growth rate of 37% from global mobile advertising through 2016. This will cause the growth of global mobile marketing to go from 2.6 billion euros in 2010 to 17.2 billiion euros in 2016. By 2016, mobile advertising will account for 15.2% of all total online advertising.
“The popularity of smartphones and the increasing
availability of mobile media that can include mobile advertising are the
main game changers”, said Rickard Andersson, Telecom Analyst, Berg
Insight. “Brands are now progressively embracing the mobile
channel, including the entire range of apps from games and entertainment
to utility applications. Also mobile web advertising and opt-in SMS
campaigns are popular”, said Mr. Andersson.