by Gabriel Eddinson
Digital marketing is an exciting industry and a great career prospect for anyone who wants to get into a technical field. Studies are showing that it could be become a gigantic twenty-three billion dollar industry by 2020. For those who are interested in making this their career, the future’s looking bright.
Join us as we look at ten tips that every digital marketer should read before they begin their job search.
1. Network Like It’s Going Out of Style
It all starts with who you know. It’s important that you start networking early and you never stop. Connections are powerful in today’s digital age. Thankfully, there are platforms like LinkedIn that facilitate these types of professional connections. Your first step should be to jump on platforms like this one and meet new people. You can also do this the old-fashioned way and meet people in person, but your goal should always be to meet new people in your field and learn about their expertise.
2. Educate Yourself
Speaking of learning, you should be a jack of all trades and a master of one. Knowing common best practices in various types of marketing is great, but you should go deeper and understand the terminology and the goals behind each facet of today’s digital marketing world.
For example, if someone were to ask you the difference between a CPC campaign and lead generation, you should be ready to answer.
3. Start a Personal Brand
Personal branding is all the rage these days, and for good reason. Just like major companies, you’re selling your skills to potential employers. Having a strong brand is a great argument to choose you over the competition.
To establish your personal brand, start by building a website for yourself and a blog to share your thoughts and demonstrate your expertise. From there, promote yourself on social media by using your website as the catalyst. Get people to recognize your name the same way they would recognize a logo in a store.
4. Choose a specialty
Rand Fishkin of Moz fame typically says that you should be a T-shaped marketer. This means that you should have knowledge of all kinds of marketing, but specialize in one specific one. Imagine a line of specialties, and one column going down in the center.
Demonstrating your knowledge of marketing is great, but to be truly useful to your potential employers, you need to have a deep knowledge of something specific. Whether that’s social media, email, user experience, or SEO, the choice is yours.
5. Attend Conferences
Much like online networking, conferences offer a huge number of benefits for your career prospects. Not only can you network, but you can also get updated perspectives on the marketing industry and find out which trends are driving the industry forward in the coming years.
6. Ooze Passion
Digital marketing may not be the most interesting topic, especially when you get into things like HTML and SEO, but you need to be passionate or you’ll never be able to land the dream job you’re looking for. Passion drives innovation and inspiration, so it’s required if you’re going to pursue the job you want.
7. Balance Work and Life
Digital marketing requires a great set of communication skills and a winning personality. If you’re someone who never leaves the house and drives yourself crazy with work, you won’t be the nicest person when you’re forced to be in public.
Furthermore, your health will suffer from being stuck in an office constantly. Finding the balance between work and life is something everyone has to discover for themselves, but it’s a necessary evil when you want to do this for the long term.
8. Pick up Specialized Skills
The best digital marketers are the nerdy ones. You may not be someone who develops sites and writes in codes like HTML and CSS, but you may find yourself in situations where you need to speak about these things at length to other members of your team.
A basic knowledge of specialized skills will greatly improve these conversations and help you communicate more effectively with your fellow marketers.
9. Produce Real Results
Knowledge is great, but experience speaks volumes about someone. If you can provide potential employers with the ROI on a campaign you helped organize, it will go a long way towards showing off your skillset.
In the end, money talks, and if you can show the returns you’ve helped earn, it will do more than knowledge ever could.
10. Get Certified
Our final tip is to put a title on your knowledge. Completing a digital marketing course and becoming certified will put you miles ahead of the competition. Many professionals in the industry find themselves in positions they’re not prepared for because there’s no requirement to become a digital marketer.
Show your skills with a certification and recruiters will be more interested in reaching out for an interview.